In 20 the coca cola company announced their latest corporate social responsibility csr project. The first part of the paper concentrate on the internal and external analysis of the. Coca cola is a beverage company, a major consumer of water resources, it uses 2. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. This lesson illustrate the case study of coca cola, describing its corporate social responsibility plan. Cci corporate social responsibility and sustainability.
Becg093 click on the button below, and select the case from. Sustain case csr magazine insights on how you can protect the environment, maintain and increase the value of your company, through a structured csr sustainability process with the use of the gri. Well look at the impact of globalization and what international business strategies the company employs for its success. Aug 28, 20 discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where coca cola india operates their factories. Cocacola india private limited key csr programs projects activities to be undertaken during financial year 201617 in terms of the attached csr policy adopted by the board of directors of the company hereinafter referred to as ccipl at their meeting held on june 27, 2016 the csr committee of the board has identified the continue reading csr activity. Public relations cocacola and corporate social responsibility. This case study was developed under the global compact network vietnam gcnv. Did you know that we give back at least 1% of the companys operating income.
Water is the primary ingredient in cocacola products. Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. This lesson will discuss the rise of coca cola as a global powerhouse. Cocacola indias corporate social responsibilty strategy. Pdf four case studies on corporate social responsibility. A corporate social responsibility case involving marginalised stakeholders. Four case studies on corporate social responsibility utrecht law. Hamilton joy marie ma thesis university of minnesota. It will present a general outlook of the companys profile and its compliance with. Coca cola brand is the special part of peoples lives. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia during the past four years has had a positive.
Coca cola corporate social responsibility researchmethodology. How cocacola company protects its multibillion dollar brand. It has three plastic bottling lines, including a dasani line. Cocacola indias corporate social responsibility strategy. Mentoring and coaching as part of a human resource development strategy. Do conflicts affect a companys corporate social responsibility policy. It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. A case study in cocacola, corporate social responsibility. Consumerism, brand image, and public interest in a globalizing india, 2007 cultural anthropology 22, no.
Four case studies on corporate social responsibility. Based on this analysis, i will make recommendations to improve on cocacola india. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Cocacola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided cocacola with reliable macroeconomic intelligence. This article studies the proposition that csr can avert the tragedy of the commons by examining a case study in depth. She summarized the companys strategy as one of corporate social responsibility. With your download, get the 26 best papers relevant to this one, including 19 top related papers. The report also contains application of swot, pestel, porters five forces and valuechain analyses on coca cola company. Csr communication for advancing corporate reputation a case. Analysis of the ethical behavior of coca cola cocacola is the worlds largest beverage company that operates the largest distribution system in the world. Coca cola is ensuring the sustainability of local water sources everywhere it operates. My name is francesco bimbo, and im a researcher with the business economic group at wageningen university. Water is the primary component used by the company for manufacturing.
The company coca cola, both globally and in india, vociferously proclaims to be socially responsible. The study follows the diffusion of cocacolas global branding strategy and the. Cola, and coffee, tea, water, juice, energy drinks and beverages with function claims. How does coca cola integrate sustainability into their operations. Cola was aiming to become a total beverage company by reshaping its growth strategy and. In spite of choosing a context favorable to the proposition, the results indicate that csr does not avert the tragedy of the commons. Cocacolas csr policies and reporting in 2007 cocacola launched its sustainability framework live positively embedded in the system at.
Csr communication for advancing corporate reputation a case study of coca cola csr communication abstract the concept of corporate social responsibility csr has emerged as an important topic for both corporations and researchers as public expectations of the proper role of business in society continue to grow. Coca cola hbc commits to reduce scope 1 and 2 emissions by 50% per liter of produced beverage by 2020, compared to 2010 and reduce emissions across the total value chain scope 1, 2 and 3 by 25% per liter of produced beverage over the same period. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. Coca cola s bottling operations in rajasthan, india. Apr 06, 2016 it is considered to be an active participant in the indian corporate social responsibility field and received award for csr in 2007. The elementarythemed pdf of the ekocenter articulates the programs. The goal of the coca should be to provide people with active and healthy lives by offering quality beverages. This case is about coca cola s corporate social responsibility csr initiatives in india. I agree that cokes water replenishment goals and measurement systems are flawed. The coca cola company struggles with ethical crises introduction as one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history. Is coke cola using corporate social responsibility csr to. At cocacola, csr is part of our commitment to establishing sustainable communities. Water is the primary ingredient in coca cola products.
Sustain case csr magazine insights on how you can protect the environment, maintain and increase the value of your company, through a structured csrsustainability process with the use of the gri. A case study in coca cola, corporate social responsibility, and bluewashing a thesis submitted to the faculty of university of minnesota by joy marie hamilton in partial fulfillment of the requirements for the degree of master of arts dr. Cocacola and water in india, 2005 corporate social responsibility and environmental management 12, p. Elon university student and prssa president heather harder won the 2014 arthur w. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by coca cola beverages croatia during the past four years has had a positive. The coca cola company struggles with ethical crises summary coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. Coca cola case study analysis makes it possible to say that its trademark is the most expensive in the world. Criticism of coca colas csr programs and initiatives is given in coca cola company report.
May 20, 2019 read this free business essay and other term papers, research papers and book reports. A case study in cocacola, corporate social responsibility, and. This allows cocacola companies to serve more than 1 billion of its products to customers each day. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. The coca cola brand and sustainability jones indonesian. The corporate social responsibility initiatives on coca cola business essay. Thousands of people share their stories of coca cola with coca cola. I choose a case study coca cola s bottling operations in rajasthan, india that is favorable to the proposition. Having all of the relevant and necessary information in one place has also a.
Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. Jan 19, 2017 cocacola is ensuring the sustainability of local water sources everywhere it operates. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Coca cola as a good has cherished in many lives and given exceptional childhood memories to army action. A recent article by martha pskowski in truthout discusses cocacolas links to water shortage issues in mexico. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. In february 2017, chief executive officer ceo of the coca. Global global business strategy 1 g global business strategy fahad umar abstract this paper focuses on global business strategy of coca cola company. Page society case study competition with her analysis of how cocacola has managed its precarious position. Coca cola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. A case study in cocacola, corporate social responsibility, and bluewashing.
Why did cocacola vietnam chose to work on water projects. The reflective case study has been made depending on the issues faced the famous soft drink company coca cola. This article will discuss the different corporate social responsibility csr issues that emerged within. For several years its facility in brampton, ontario, one of its largest in north america, has been transforming its manufacturing and distribution to save energy, reduce carbon footprint, water usage, and material usage. Welcome to this module about corporate social responsibility in the agrofood sector. It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition. This article studies four multinationals apple, canon, coca cola, walmart in relation to their csr reporting. The corporate social responsibility initiatives on coca cola.